Tom Holmes helps Derry to get creative

With Tom Holmes and Learning Pool
Janet Harkin, Lisa McGonigle, Tom Holmes, Mary McKenna

I had the big pleasure to meet Tom Holmes, creativebrief Founder & Chairman, recently.  That’s us, above, with fellow Poolies Lisa and Mary.

Tom was visiting Derry to lend his support and ideas to the UK City of Culture 2013 plans when he called in for afternoon tea to our Clarendon Street office.

A native of Northern Ireland – Tom was born in Belfast – his Holmes family roots are Islandmagee, County Antrim and then way before that, Holmes’s Town, Co. Donegal – near Lifford.

Tom is a marketing luminary who has spent much of his career working with the who’s who of agencies (WCRS, Grey Worldwide, Saatchi and Saatchi and The Lowe Group).

In 2002 he founded creativebrief which he describes as a company that matches brands to agencies.

It connects buyers and sellers of marketing services by applying the latest and best digital technology, industry knowledge, research expertise and extensive database to provide a unique search and selection service for clients looking to find the most effective creative, marketing and media services, to match their individual communications requirements.

When we met him Tom was recovering from a cold but was still full of energy, curiousity and thoughtful comments as we told him a little bit about Learning Pool

He admired the Learning Pool surf boards in our boardroom and happily posed with a Peggy pig, bedecked with a ‘I heart LP’ button badge on his lapel.

Tom was generous with his little black book and demonstrated the results of enviable networking skills as he reeled off people he thought we might want to chat to – “Tell them Tom said to say hello,” he encouraged.

As well as telling us how he started creativebrief from his kitchen table Tom talked about the other stuff he’s involved in.

From the Brands of the Future competition, the Marketing Society of Scotland and the Edinburgh International Marketing Festival, it was clear to see Tom’s commitment to creative and forward thinking marketing and the commercial value it can bring.

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